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Rotation combines with fellow member of Sudanese collective nuslang. on banger ‘Affin Affin’. The track adopts a ‘trap-zanig’ style, fusing Sudani instruments with contemporary hip-hop to inject a refreshing dynamic energy. Driven by Rotation’s unique flow and a spine-chilling guitar solo by producer WillyWill, “Affin Affin” is a powerful example of the strength of the East African country’s vibrant rap scene, incorporating Western influences to create new original gems.
MaMan’s triple-threat ability to sing, rap, and produce with equal strength mark him as one of the most notable talents to come out of Sudan in recent years. Entitled after the year of his birth, his latest album “1991” aptly represents the struggle of a young Sudanese creative fighting their way through the country’s economic and socio-political strife, a scenario that many of the marginalised young generation can relate to. Sonically, “1991” boasts genre-fusing electronic beats and diverse hip-hop flows, running the gamut of emotions as the mood shifts from uplifting positivity to brooding introspection, tied together by dark, swirling production.
Sudan-born, Ontario-based A7MD is an artist who deserves to be watched closely. Aside from his archives of releases under the pseudonym Skripter, his new moniker and new sound brings a refreshing, original approach to the contemporary trap sounds that dominate North America’s rap scene. His successful single Zombies, produced by DBLCRSS, boasts a distinctive melodic lilt to his bars, and he is equally comfortable flexing his lyrical skill in the verses as he is delivering a catchy mantra in the chorus; “I only did this for squad, and my only witness is God”.
With ‘Rival’, Sudanese artist Hiba Elgizouli has proven herself to be one of 2018’s most exciting talents to watch. The track seamlessly transfuses the classic neo-soul sound with distinctly Sudanese intonations and patterns, as Hiba’s ethereal incantations coming from all directions illustrating an internal conflict and conversation. This style is hugely reminiscent of classic Sudanese music, which makes heavy use of responses from a choir to the lead singer. The track’s stunning accompanying visuals boast the art direction and cinematic directing talents of Hiba’s sisters, May and Sally Elgizouli, adding an entirely new dimension to the song and revealing the beauty of Sudanese culture and tradition.
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Sudanese artist AKA Keyz comes roaring into the game with his debut project, ‘The Seed’. At just 21 years old, the eight songs demonstrate a level of skilled lyricism that belies his youth, touching on a range of mature subject matter from mental health and introspection to childhood reminiscence. Lead single ‘No Options Left’ is a track that carefully balances a smooth, timeless hip-hop groove with serious comment on the socio-economic and political state of his country, all tied together around an infectious hook.
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The burgeoning Sudanese hip-hop scene is producing some of the most exciting talent right now: rappers like TooDope and MaMan’s ability to merge the influences of Western hip-hop with local cultural references is demonstrated on ‘Alright’, as Omar Majid’s bouncing production is blessed with an infectious hook and humorous lyricism.